It all started because of the love of Hope and Jim Williams for Maggie, the rescue Golden Retriever who was given 3 months to live by the vet. They decided to adopt Maggie and made a promise to “give her the best 3 months of her life.” Hope and Jim, our founders, set to work researching. They developed a custom diet using natural, healthy foods and supplements, and Maggie lived a vibrant 3 more years! Their discoveries healing Maggie, and their passion for helping, uncovered a true calling… “we knew we wanted to give something more.”